Special Interest Tourism Innovation Package

will use a market entry strategy. This is when the price of a new product is lowered so as to attract clients. Then after the package has solid and dependable clients, it will increase the price so as to maximise on profits.

Promotion will incorporate two categories

advertisement
additional features (Cannon, 1986)

The Company will offer some free services whenever a client comes back for three consecutive weekends. Women will receive free eye brow tweezing while men will receive any service in male grooming that costs less than thirty pounds. Such additional features will encourage customers to come back to the Spa for more.

Advertisement will be done through the internet where the product package will be described in full details on the Company website. Advertisements will also be placed on Google and other well known search engines. There will be some pictures of the Spa showing the Turkish Sauna and some people doing yoga. There will also be some colourful pictures of the surrounding atmosphere to capture people’s imagination. The Company will display these very pictures in selective magazines and newspapers. The purpose of the advertisements will be to highlight the public about availability of the service, where to get it and the benefits that come from the service.

Conclusion

Botonia’ package will be one that stands out from all the rest. It has a comprehensive package and will not require too much resource input. Besides this, the product will be quite affordable compared to other offerings in the market. Because of these traits, the product will do well in the market. (Barney, 1991)

References:

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Cannon, T. (1986): Basic marketing, principles and practice, 2nd edition, Holt, Rinehart and Winston, New York

Chekitan S. D and Schultz, D. E (2005): In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century, Marketing Management v.14.

Doyle, P. (2000): Value based marketing, Wiley, Chichester.

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