Kochi-based tour operator, Jai Mahavir Tours and Travels, is plans to focus on the Wellness Tourism segment in Kerala. The company has been operating in the leisure segment for destinations like Himachal Pradesh, Kashmir, Tamil Nadu, and Andhra Pradesh, with a primary focus on Kerala.
According to Vimal Mehta, Proprietor, Jai Mahavir Tours and Travels, the decision to diversify into another segment comes in the wake of the unsatisfactory conditions in the travel industry last year. Mehta said, “Due to a variety of reasons, the entire travel industry has suffered last year. Hence, tapping into other segments may prove beneficial for us. We conducted six wellness tours last year for Ayurveda patients, with satisfying results. We plan to concentrate on this segment as Kerala is well known for Ayurveda treatments and has attracted tourists. We are targeting source markets from the Middle East and Africa. We have entered into a partnership with AyurVAID Hospital in Kochi, Isola Di Cocco Beach Resort in Poovar, Vaidyaratnam Oushadhasala in Thrissur, and The River Retreat Ayurvedic Resort in Shoranur. We will begin full-fledged operations in June 2014 as that is the peak season time for Wellness Tourism in Kerala.”
The company will promote Wellness Tourism packages at the Mumbai leg of the Travel & Tourism Fair to be conducted next month.
source: http://www.travelbizmonitor.com / TravelBizMonitor.com / Home / by TBM Staff, Mumbai / Saturday – January 05th, 2014
