Bangkok :
A new campaign from Thailand’s tourism ministry is hoping to boost the number of Swedish women coming to the Southeast Asian country for health and wellness tourism.
Thailand wants Swedish women for spa and wellness travel.
The new campaign, launched by the ministry in Stockholm, aims to promote the country as a spa and yoga destination for Swedish women and others across Scandinavia, where they are promoting the warm weather all year round.
Thailand views Sweden, with its aging population, as an ideal place to promote the country where it said “changing lifestyles are contributing to a growing demand for health and wellness solutions, with a specific focus on prevention, maintenance and cure.”
Tour operators here in Bangkok told Bikyamasr.com that they have been directed to give discounted package deals to groups of Swedish women wanting to come to the country for spa and yoga retreats.
“We already have a long list of potential spots where they can come, practice yoga and relax,” one operator told Bikyamasr.com said.
This means that vacations for rest and recreation are being accompanied by breakouts for yoga, meditation, spa treatments and spirituality.
According to Mrs Nalinee Pananon, TAT Stockholm Office Director, “As a Buddhist country, Thailand is well-known for its beautiful temples, retreats and high-class spas.
“As such, we are taking this opportunity to promote Thailand as the world’s leading country for spiritual and physical health. Key target markets are families and career women aged 30 plus.”
The idea of setting up the website emerged after the TAT organized a media familiarization trip under the theme, ‘Body & Soul Retreat.’
BM
source: http://www.bikyamasr.com / Home / by Suwaidi Silva / December 04th, 2012
