How to market your hospital or medical tourism business internationally, How to build a brand name for your hospital or international business, How to attract patients, insurance companies and employers to your hospital or medical tourism business, Innovative and productive marketing strategies for growing your medical tourism business, Factors in identifying target markets and learning how to reach those markets, Using the media to effectuate your marketing goals, Direct marketing to your target marketplace, How to market tourism to patients, employees and insured’s.