Medical tourism — the phenomenon in which hospitals in emerging markets offer “sun, sand and surgery” at low prices to patients from North America and Europe — is gaining in popularity. While India lags behind countries like Thailand as a result of airport infrastructure and other bottlenecks, health care providers such as Apollo Hospitals are expanding at 10% a year. In an interview with India Knowledge@Wharton at the recent Wharton India Economic Forum in Philadelphia, Suneeta Reddy, Apollo’s executive director of finance, discussed the company’s opportunities and challenges in this fast-growing market.
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