Bangkok , Thailand :
At the Asian Hospital Management Conference recently in Bangkok, four Thai hospitals collected awards.
The awards program recognizes those hospitals in Asia that have put into practice new services or improved their existing services during the previous year. Standards are high, and hospitals need to demonstrate outstanding and innovative developments in order to succeed.
The list of Thai winners by category are:
CATEGORY: Human Resource Development Project
Gold Award: Samitivej Srinakarin Hospital (Thailand) – “Team Up Power Up”
CATEGORY: Service Improvement for Internal Customers Project
Excellence Award: Samitivej Sukhumvit Hospital (Thailand)-“Smart Pharmaceutical Care”
CATEGORY: Marketing, PR or Promotional Project
Excellence Award: Bangkok Hospital Phuket (Thailand) – “Be Healthy Fair in Bangkok Hospital- Phuket”
CATEGORY: Bio Medical Equipment/Facilities Improvement Project
Excellence Award: Bangkok Hospital Phuket (Thailand) – “One Stop Service for Check Up in the Wellness Center, Bangkok Hospital Phuket”
The event was attended by a record 880 delegates from 34 countries and 398 organizations. The awards program, now in its twelfth year, recognizes and honors hospitals in Asia that have implemented or enhanced outstanding and innovative projects, programs, and best practices during the previous year. This year’s awards garnered 298 entries representing 78 hospitals across 13 countries.
Receiving such recognition is important for Thailand as health and wellness tourism is a significant contributor to the Thai economy. Between April 2012 and March 2013, it was responsible for generating 858,340 trips to Thailand and producing estimated earnings of 31.12 billion Baht. Medical tourism is growing worldwide, Asia has seen the most significant increase and Thailand has become one of the market leaders. As a result, the Tourism Authority of Thailand has announced that health and wellness tourism will be one of the niche markets in its 2014 marketing plan.
TAT’s Governor, Mr. Suraphon Svetasreni, congratulated the award winners from Thailand and thanked them for their commitment to raising standards in the health and wellness sector. Mr. Suraphon Svetasreni said, “It is exactly this kind of commitment which continues to raise Thailand’s image and attract thousands of visitors to seek medical care here.”
source: http://www.eturbonews.com / eTN Global Travel Industry News / by Andrew J. Wood / ETN Correspondent, Thailand / October 13th, 2013
