Category Archives: Wellness Tourism

Wellness tourism: Self-betterment trip gets a cosmetic makeover

Meditate and get a makeover? Wellness tourism has an updated look.

Meditate and get a makeover? Wellness tourism has an updated look.

The self-betterment trip used to be simple.

It often involved a trip to the exotic east, some meditation and yoga, maybe a massage or facial or three.

Now, it still often involves a trip to the exotic east, but the relaxed face upon your return is just as likely due to Botox, microdermabrasion or fillers as it is to meditation.

We know that cosmetic tourism is thriving.

Last year, more than 23 million cosmetic surgical and non-surgical procedures were performed worldwide and around 15,000 Australians  travelled overseas for their treatments.

Likewise, wellness tourism is growing at a rate of around 10 percent a year  and now accounts for about 14 per cent, or nearly $439 billion, of all domestic and international tourism.

Interestingly, a growing number of Australians are now combining their overseas cleanse with a little cosmetic enhancement.

I was surprised to learn this, when I went to Bali recently to try out treatments at the non-surgical cosmetic spa, Cocoon Medical.

I went for beauty spa treatments than cosmetic, with mesotherapy, LED red light therapy and a gold collagen mask followed by a vitamin infusion in a salt room.

Staying at nearby Nuala retreat, where juice ‘detoxes’ are the order of the day, the host revealed that many retreat-goers would nip off to Cocoon for bit of a facial filler, wrinkle-reduction or other cosmetic pick-me-up.

I’d have thought those chasing spiritual and superficial betterment were on opposite sides of the tourism spectrum.

But, the fusion of the two seems to be the modern version of a holistic upgrade.

And perhaps it shouldn’t be such a surprise given the number of yoga teachers in Sydney who have breast implants, Botox and lips they weren’t born with.

And cosmetic clinics are embracing these new recruits.

Cocoon, for instance, offers treatments typically found at a ‘detox’ retreat – colonics, infrared saunas and vitamin C infusions, as well as their more standard offerings of peels, dermal fillers, Botox and threading.

The fact that people are experimenting with combinations of such treatments is also unsurprising. Overseas, while the risks are potentially greater depending on where you go, the prices are substantially cheaper.

Botox is around $9 a unit compared with around $20 per unit in Sydney. A vitamin infusion, which delivers 30 times the highest oral dosage of the vitamin, on the other hand might cost around $250 a pop in Australia, while a colonic, sauna and massage package is around $200. In Bali however, you’re looking at $230 for the lot.

So unusual as it may seem, self-betterment, these days it would appear, has had an injection and the metaphysical is firmly planted in the material world.

And the glow is inside and out.

source: http://www.smh.com.au / The Sydney Morning Herald / Home> Life & Style> Beauty / by Sarah Berry / December 25th, 2014

Wellness Tourism Jumps, Approaches $500 Billion

Photo courtesy Element Hotels Facebook page

Photo courtesy Element Hotels Facebook page

Wellness tourism continues to grow at an unprecedented pace, according to the 2014 Global Spa and Wellness Economy Monitor.

The report, prepared by SRI International on behalf of the Global Wellness Institute, notes that wellness tourism grew by 12.7 percent in 2013, surpassing 2012’s growth rate of 9 percent. Overall, wellness tourism expenditures reached $494 billion in 2013. That surpasses the preventative and personalized health market ($432.7 billion) and draws close to the healthy eating, nutrition and weight loss market ($574.2 billion).

Spurred by an increased awareness of the importance of healthy living, wellness tourism is blossoming, and major hospitality brands have taken notice. In fact, according to the monitor, supply and demand of wellness tourism go hand in hand, as the increase of wellness options within the hospitality industry has only increased the popularity of wellness tourism.

Major hospitality brands and companies that now include options for the wellness market include Westin, Le Meridien, InterContinental, MGM Resorts International, Crowne Plaza, Marriott, Four Seasons, Four Points by Sheraton, Radisson Blu, Hilton, Holiday Inn, Hyatt, Movenpick, Novotel, Shangri-la, Sheraton and Pullman. Wellness options include healthier menus and locally sourced ingredients, improved gym equipment offerings and the increase in auxiliary wellness offerings such as running shoes, yoga classes and in-room instructional videos.

Starwood Hotels and Resorts got a jumpstart on the market way back in 2006 when the dedicated wellness brand Element by Westin was announced (hotels officially opened in 2008). Element has expanded beyond North America to Germany this year.

InterContinental Hotels Group (IHG) has also recognized an opportunity to capitalize on the flourishing market, unveiling the first property under its dedicated wellness brand, Even Hotels, in June 2014. IHG plans to open 100 more properties under the Even Hotels brand within five years.

Even Las Vegas, a destination not traditionally known as a health and wellness hotspot, has begun to cater to wellness tourism. MGM Grand’s “Stay Well” rooms, developed by Delos Living and introduced in 2012, have been a rousing success, complete with Vitamin C showers, healthy in-room menus, aromatherapy, a “Stay Well” channel hosted by Dr. Deepak Chopra, access to Cleveland Clinic wellness software, air purification and water filtration systems and even “dawn simulator” alarm clocks that gradually wake guests up.

There is still room for improvement with the segment still in its infancy, via the report. For example, some aspects still have yet to be largely incorporated, such as indoor air quality systems, responsible chemical use, healthy cleaning practices, the management of indoor contaminants and overall environmental quality. This was backed up by the Healthy Hotels Program, which provides industry and consumer guidance on indoor environmental quality.

It should also be noted that the grand majority of wellness travelers don’t travel solely for wellness offerings. “Secondary wellness trips,” defined as trips taken to partially include wellness experiences, constitute 87 percent of wellness tourism trips and 84 percent of the $494 billion expenditure.

Despite the grand numbers, there is still a great opportunity for further growth in wellness tourism as the travel industry begins to incorporate more offerings into the mix.

source: http://www.travelpulse.com / Travel Pulse / Home> Features & Advice / by Ryan Rudnansky / November 17th, 2014

Gallery

Four Seasons triumphs at the Spafinder Wellness 365® Global Wellness Travel Awards

Spafinder Wellness 365® has announced the winners of the inaugural global Wellness Travel Awards, which were presented at a press event held at the World Travel Market in London. The new awards reflect the significance of the $494 billion worldwide … Continue reading

Can the Adirondacks tap into “wellness” tourism?

A group of Adirondack businesses and organizations wants the region to explore becoming a destination for the new “wellness” movement. And it’s not all about exercise and eating right. A conference on Thursday, November 13th, at the Lake Clear Lodge and Retreat will explore developing the Adirondacks as a wellness travel destination that will tap into tourism, health, outdoor recreation, arts and culture, education, and local food.

Todd Moe spoke to Ernest Hohmeyer, with the Adirondack Wellness Initiative, about the growing wellness industry.

To listen http://www.northcountrypublicradio.org/news/story/26559/20141106/can-the-adirondacks-tap-into-wellness-tourism

source: http://www.northcountrypublicradio.org/ ncpr – north country public radio / Home> Regional News / by Todd Moe, Canton NY / November 06th, 2014

Wellness tourism is now approaching an annual value of close to $500b according to new research

In this year’s Global Spa and Wellness Economy Monitor, prepared by SRI International on behalf of the Global Wellness Institute, wellness tourism has surpassed its former annual growth rate of 9% and has expanded at 12.7% for the 2013 calendar year.

Wellness tourism has been identified as not only the fastest growing travel segment, but also the most lucrative and dozens of international lodging brands have scrambled to capture market share.

The driver behind the boom in wellness tourism is understood to be a heightened awareness among consumers of the need to take a proactive approach to their health when travelling as well as at home. This trend is supported by a combination of increases in chronic illnesses and greying developed populations.

According to the latest findings, the supply of wellness tourism has itself also stimulated demand, offering further rationale behind not only incidence, but the unprecedented growth rates being observed.

However, a common misconception among the accommodation industry is that wellness tourism is based on travel solely for the purpose of health or wellness.

Once again, the research has confirmed that secondary wellness trips, as defined by those who seek wellness experiences as part of their trips and not as the sole purpose, constitute the largest segment. These account for 87% of wellness tourism trips and 84% of the $494b expenditure.

As well as being the fastest growing wellness tourism traveller category, domestic secondary wellness travellers spend 59% more than regular or non-wellness travellers, whilst their international equivalents spend 159% more.

To provide added perspective in relation to the $494b global wellness tourism market, the healthy eating, nutrition and weight loss market is valued at $574.2b, the beauty and anti-aging market $1,025.6b and the preventative and personalised health market $432.7b.

High profile hotel and resort brands which have updated product offerings for the wellness market include Crowne Plaza, Marriott, Four Seasons, Four Points by Sheraton, Radisson Blu, Hilton, Holiday Inn, Hyatt, Movenpick, Novotel, Shangri-la, Sheraton, Pullman, Westin, Le Meridien and Intercontinental.

Typical responses have included the introduction of healthier menus and fresher, locally sourced food offerings. Other responses have seen improvements to gym equipment offerings and equipment accessibility, whilst the addition of auxiliary wellness offerings such as running shoes, yoga classes and in-room instructional videos have also become popular initiatives.

Starwood Hotels and Resorts have taken an aggressive approach to cornering the wellness market by releasing a dedicated wellness brand called Element by Westin. This began in 2008 and expanded beyond North America via Germany earlier in 2014.

InterContinental Hotels Group has also been quick to recognise the booming market, opening the first property under their dedicated wellness brand, Even Hotels, in June 2014 with a plan to open one hundred more within five years.

Aspects typically missing from wellness tourism offerings include indoor air quality, responsible chemical use and healthy cleaning practises, the management of indoor contaminants and overall indoor environmental quality.

It is not to suggest that wellness tourists do not need or demand wellness beyond the superficial, however perhaps unlike any prior trend on an equivalent scale, wellness tourism has become a market dominator whilst still in its infancy.

The Healthy Hotels Program provides indoor environmental quality based certifications to the accommodation industry and its suppliers. The purpose of each certification is to protect occupants and travellers from commonly known health threats, found in the indoor environment.

Outside of the growth figures, the latest research has found that providing scientific evidence in conjunction with wellness offerings is crucial. Citing the growth in wellness consumer experience, the findings concluded that wellness travellers were found to demand quality, value and results, within the wellness offering.

It is clear that wellness tourism will continue to redefine the way people view travel and those that stand to gain the most from the booming wellness tourism industry are accommodation operators who offer wellness initiatives which are supported with scientific evidence.

source: http://www.prwire.com.au / PR Wire / Home> Release From Healthy Hotels Program