Category Archives: Wellness Tourism

Wellness Spa Tourism in Thailand

Health tourism is generally broken down into two branches: medical tourism and wellness tourism. In either case, patients are traveling abroad for healthcare, generally for cost savings, shorter wait times, and expertise that they cannot receive at home. It is a rapidly growing industry that some have estimated to be worth $40 billion per year.

With wellness tourism, people head overseas for treatments that are intended to maintain their well-being or help them develop better health habits, as opposed to just treating illness. It is aimed at anyone looking for authentic, usually non-traditional therapies which do not involve physicians and do not take place in clinics, but are delivered by therapists familiar with integrated medicine in comfortable, sometimes immaculate, retreats often referred to as wellness spas.

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As such, “wellness spa tourism” is the common name for people who cross borders for preventive medicine and lifestyle improvement therapies.

Wellness spas are popular in many Asian health-tourism destinations and across Europe too, with the key component being the delivery of alternative treatments to achieve balance among mind, body, and spirit. The treatments found in wellness spas include things like therapeutic massage, detoxifying clay baths, Ayurvedic treatments, colonic cleansings, acupressure, yoga, reflexology, meditation, aromatherapy, and hydrotherapy.

Thailand has become a leading wellness spa destination, providing all these therapies and more, earning itself the unofficial title of Spa Capital of Asia because of the unique way in which the country is able to deliver a relaxing atmosphere, warm hospitality and service, and therapists with the soft touch and welcoming personalities necessary for a rejuvenating, health-renewing wellness-spa experience. This is why so many people are choosing Thailand for wellness-spa tourism.

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Thai wellness specialties include an array of traditional treatments that make the spas there so special. Expert therapists have an innate understanding of the centuries-old techniques that they use, partly due to the overall connection to well-being that is part of Thai culture.

spa and wellness3The most well-known wellness-spa treatment is Traditional Thai Massage, a healing art that is thousands of years old and was once associated to spirituality in Buddhist temples. Another famous therapy that’s unique to Thailand involves the use fragrant therapeutic herbs wrapped in soft cotton, steamed, and then gently pressed on the body. It is commonly referred to as Thai Herbal Compress which, when applied to the body, transfers essential oils and heat for healing. Another time-honored Thai wellness spa therapy is Thai Foot Massage through which a heightened state of relaxation is achieved as varying amounts of pressure are applied not only to the feet, but also calves, thighs, and sometimes even the head and shoulders.

Bangkok, Chiang Mai, Hua Hin, Koh Samui, and Phuket – major destinations for both health and leisure tourism – are all home to many wellness spas catering to Thais and travelers. One of the more famous in the capital is Samsara Wellness, an oasis in the city providing a calm & relaxed atmosphere aimed at total wellness. In Chiang Mai, The Ayurvedic Center has combined ancient Ayurvedic techniques with modern detoxification treatments in their pursuit of vitality for patients.

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Phuket is home to world-class wellness spas like Rarin Jinda, whose concept is to offer clients wellness, good health, and pampering in a sanctuary that’s rooted in Thai massage and healing traditions, and also Sukko Cultural Spa and Wellness, which treats guests using ancient Thai medicine techniques such as traditional massages, heat therapies, and native to bring one’s body and spirit back to a state of harmony. And in Hua Hin, Aleenta’s “Wellness Retreat Package” rebalances the body’s energy by removing toxins through 3 days of wellness activities and detoxification therapies.

source: http://www.pattayamail.com / Pattaya Mail / Home> Travel & Tourism / by TAT / Wednesday – September 11th, 2013

Cyprus tourism on right track

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Nicosia :

Sun, sea and hospitality are Cyprus’ strongest selling points, but there is still room to improve the promotion of its tourist destinations online, according to a recent study.
Carried out by the University of Nicosia and PricewaterhouseCoopers (PwC), the joint study looked into the portfolio of Cypriot tourism in an attempt to record opinions, views and messages from the two main factors that shape the tourist scene — the tourists and the local professionals.
More specifically, the food, accommodation and hospitality were listed as the island’s strong points where tourists seem to be especially satisfied. On the other hand, tourism-related websites are not frequently visited.
PwC thoroughly examined and evaluated specific forms of tourism, conducting targeted interviews with selected people from the tourist activity in Cyprus. They concluded that Health and Wellness tourism was a particularly pleasant surprise because of its popularity.
Specifically, it was found that one in three tourists visit Cyprus for health and wellness reasons, recording a significant increase in comparison to previous years.
The main advantages of the specific kind of tourism include the quality of services and facilities as well as the quality of added services.
Only one in two participants said the island’s cultural tourism was an important or very important criterion for choosing Cyprus, although they stated that they left with experiences of cultural tourism, according to the study.
Religious tourisms seems to be a rising power as the findings confirmed the increase in tourists from Russia and other Russian-speaking countries which has created a high demand for this type of travel.
Benefits include cleanliness and decency of religious spaces, tour guide services and accessibility. However, one in two participants stated that they would prefer churches to be open for tourists for longer.
The study also showed that the sun and sea are timeless and constant values and remain the most important criterion for tourists as they make their choices.
It is noted that 95.6% of visitors responded that the sun and sea are the main selection factors for their chosen tourist destination. Meanwhile, 84.8% of respondents said that Cyprus fulfilled those criteria.
Regarding the specific characteristics of the ‘sun and sea’ category, the main advantages listed include clean waters, clean beaches, accessibility, lifeguard equipment and the organisation of events on beaches.
Despite the fact that tourists were generally satisfied with the tourism infrastructure in Cyprus, only a small percentage of 6.3% said that they got their money’s worth while vacationing in Cyprus.

source: http://www.incyprus.com.cy / September 08th, 2013

Industry Standards for Spa and Wellness Entities in CARIFORUM Territories released

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Bridgetown, Barbados :

The Caribbean Export Development Agency (Caribbean Export), in collaboration with the Caribbean Development Bank (CDB) and the United Kingdom’s Department for International Development (DfID) has officially launched the Industry Standards for Spa and Wellness Entities in CARIFORUM Territories and the Caribbean Spa and Wellness Sector Strategy 2014-2018 for the region.

During the month of August Caribbean Export has conducted the Spa & Wellness Strategy road show which has taken the team to Belize, Dominica, Dominican Republic, Jamaica, Saint Lucia and finally Barbados where they have announced the implementation plan for the Development and Promotion of Caribbean Health and Wellness Tourism Sector, a project funded by CDB under the Caribbean Aid for Trade and Regional Integration Trust Fund (CARTfund) Programme, with financing from UK-AID that will benefit the wider Caribbean.

“The Health and Wellness Sector is considered a specialized sector within tourism and in our view presents an opportunity for diversifying the tourism product offering across the wider Caribbean region” commented Executive Director of Caribbean Export, Pamela Coke-Hamilton at the opening of the launch event held at the Radisson Aquatic Resort, Barbados on August 28, 2013.

As part of the road show Caribbean Export in conjunction with the Caribbean Tourism Organization (CTO) and CARICOM Regional Organization for Standards and Quality (CROSQ), conducted a workshop for Spa & Wellness practitioners and stakeholders that coversed three main components of the project topics; Strategic Development, Marketing and Brand Development, and Standards and Quality DevelopmentDG.  “It is imperative for the growth of the Spa and Wellness Tourism sector here in Barbados and as a region that we secure endorsement from national policy makers and other stakeholders who can effect change to raise our standards and make the region more competitive internationally” stated David Gomez, Manager of Trade & Export Development at Caribbean Export at the recently held launch event in Barbados.

The Industry Standards for Spa and Wellness Entities in CARIFORUM Territories was developed with by the University of the West Indies withand Dr. Damien Cohall serving as the, Chief Consultant for the assignment, University of the West Indies Health and Wellness Standards Consultancy Team. He expressed, on behalf of the UWI Consultancy Team, their pleasure in being able to provide input to the Health and Wellness project and viewed that “the efforts to build this segment of the Caribbean’s tourism product has not maximised the region’s full potential”.

The growth of the health and wellness segment of the Caribbean tourism industry will inevitably lead to job creation and corresponding economic growth of the CARIFORUM countries. According to a recent Commonwealth Study the global Health and Wellness industry is a US$40 billion international market and is growing at 30% per annum, the study has also predicted export earnings of around US$175 million for the Caribbean.

“Health and wellness has been identified as one of the region’s growth sectors.  The sector features a high percentage of women entrepreneurs and its products and services contribute directly to the health and wellbeing of its largely female client base” stated Ms. Valarie Pilgrim, Operations Officer, Caribbean Development Bank and importantly, “this Regional Spa & Wellness Sector Strategy is intended to be a working document.  We are committed to not just the development of the strategy but more importantly – its implementation.

source: http://www.thebahamasweekly.com / TheBahamasWeekly.com / Home> News> International> Caribbean News / by Caribbean Export Development Agency / August 29th, 2013

Out-of-box suggestions on Kerala tourism from panel of MPs

House panel says cruise tourism should be part of Incredible India campaign

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Spice route tourism and tea tourism are among the options suggested by a Parliament panel for Kerala , to attract international and Indian travellers.
A place where tourism makes for nine per cent of the gross state domestic product, Kerala is being projected as a one-stop location for at least eight types of tourism.

A report by Parliament’s standing committee on transport, tourism and culture, headed by CPI(M) leader Sitaram Yechury, has listed cruises, wellness, medicine, wildlife, tea, spice route, heritage and film shooting as areas for developing tourism in Kerala.

Cardamom, pepper, nutmeg, tea, coffee, clove, ginger and turmeric might assume a new meaning if spice route tourism is promoted. The committee has backed an initiative in this regard from the state. It would not only revive India’s heritage but give “a larger foothold for garnering world tourism revenue”. The other countries in the spice route would include Afghanistan, Myanmar, China, Denmark, Egypt, France, Germany, Greece, Indonesia, Iran, Iraq, Malaysia, Pakistan and Portugal. Kerala Tourism has proposed to link 31 spice destinations in the world, to create a new travel experience.

Also, the cruise potential of Cochin port could be included in the Incredible India campaign’, the panel has recommended. Other ports should also be explored for cruise tourism opportunities, it has said.

Pitching Munnar as one of the prime tourist destinations in India, the committee has said the widespread tea plantations are the region’s unique selling proposition. Tea tourism could be a niche area in Kerala to woo tourists for a special experience. “The tea estates and the bungalows just add another tweak to this perfect serenity.”

Although wellness tourism is already there in the state, the committee says this should be developed as a unique brand to attract tourists from over the world. “The committee would like the state and central government to come up with solution-providing ideas so that wellness tourism in Kerala is developed as a brand.”

To promote medical tourism, the panel has sought support from the Centre, especially around areas such as ayurveda, sidha and unani treatment. Also, medical visa issues need to be addressed.

While praising the state government initiative to develop wildlife and ecological tourism in Kerala, the committee wants vehicular traffic to be restricted inside the Periyar Wild Life Sanctuary. It has also recommended pollution-free and less noisy boats at the sanctuary.

As for film shooting in the state, the committee has recommended a directory of potential locations. The state should also hold workshops and tours for film production executives.

Seeking reduction in tax levels, the committee has noted that Kerala’s tourism revenue in 2012 was Rs 20,430 crore with foreign exchange earnings of Rs 4,548 crore.

ATTRACTIONS AT GOD’S OWN COUNTRY
A report by Parliament’s standing committee on transport, tourism and culture has listed these areas for developing tourism in Kerala

* Cruises
* Wellness
* Medicine
* Wildlife
* Film shooting
* Tea
* Spice route
* Heritage

source:  http://www.business-standard.com / Business Standard / Home> Economy & Policy> News / by Nivedita Mookerji / New Delhi – August 29th, 2013

New centre to boost wellness tourism

Residents of the UAE and other Gulf states were the first clients to experience the new integrative medicine and wellness centre in the Capital.

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The DNA Centre for Integrative Medicine and Wellness combines cutting-edge, scientific-based Western medicine with Eastern alternative modalities and has the potential to turn the emirate into a health and wellness destination.

The Centre, which is located on The Collection retail complex of the five-star St. Regis Saadiyat Island Resort Abu Dhabi, was officially opened in May by Shaikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development. The flagship centre of the US-based DNA Health Corp provides a “holistic approach” for residents and international visitors seeking wellness and rejuvenation.

“The centre will contribute to attracting visitors in the medical tourism sector to the UAE,” said Noor Al Nuaimi, head of marketing and communications at the Centre.

She added that the centre will shortly launch campaigns to promote its services in Saudi Arabia, Russia and other countries.

A first-of-its-kind in the region, the centre offers four dimensions of wellness — clinical, preventive, alternative and bio-aesthetics — based on the highest level of US healthcare and functional medicine protocols for the treatment of chronic diseases, lifestyle management and healthy ageing.

Chief among the services offered at the multi-million-dollar facility include the treatment and reversal of the metabolic syndrome such as diabetes, obesity and cardiovascular diseases (lifestyle management); and cancer support treatment. Working within the ‘DNA 4 Life’ personalised lifestyle medicine concept, a treatment plan is based on an individual’s genomics and DNA profiles, laboratory tests and comprehensive assessment on the current state of health.

This is combined with the Eastern healing traditions of Ayurvedic and Chinese medicine. “The Centre brings a unique approach involving the latest in western diagnostic techniques and traditional healing remedies for healthy ageing and disease prevention,” said Al Nuaimi. “We are seeking to turn Abu Dhabi into a favourite global destination for wellness tourism and bio-aesthetics beauty treatments, based on a tested model being implemented in Hollywood and utilised by the celebrities and stars,” she added.

source: http://www.khaleejtimes.com / Khaleej Times / Nation Home> General / by Olivia Olarte-Ulherr   olivia@khaleejtimes.com  / August 15th, 2013