Category Archives: Reports,Features, Statistics

Can the Adirondacks tap into “wellness” tourism?

A group of Adirondack businesses and organizations wants the region to explore becoming a destination for the new “wellness” movement. And it’s not all about exercise and eating right. A conference on Thursday, November 13th, at the Lake Clear Lodge and Retreat will explore developing the Adirondacks as a wellness travel destination that will tap into tourism, health, outdoor recreation, arts and culture, education, and local food.

Todd Moe spoke to Ernest Hohmeyer, with the Adirondack Wellness Initiative, about the growing wellness industry.

To listen http://www.northcountrypublicradio.org/news/story/26559/20141106/can-the-adirondacks-tap-into-wellness-tourism

source: http://www.northcountrypublicradio.org/ ncpr – north country public radio / Home> Regional News / by Todd Moe, Canton NY / November 06th, 2014

Wellness tourism is now approaching an annual value of close to $500b according to new research

In this year’s Global Spa and Wellness Economy Monitor, prepared by SRI International on behalf of the Global Wellness Institute, wellness tourism has surpassed its former annual growth rate of 9% and has expanded at 12.7% for the 2013 calendar year.

Wellness tourism has been identified as not only the fastest growing travel segment, but also the most lucrative and dozens of international lodging brands have scrambled to capture market share.

The driver behind the boom in wellness tourism is understood to be a heightened awareness among consumers of the need to take a proactive approach to their health when travelling as well as at home. This trend is supported by a combination of increases in chronic illnesses and greying developed populations.

According to the latest findings, the supply of wellness tourism has itself also stimulated demand, offering further rationale behind not only incidence, but the unprecedented growth rates being observed.

However, a common misconception among the accommodation industry is that wellness tourism is based on travel solely for the purpose of health or wellness.

Once again, the research has confirmed that secondary wellness trips, as defined by those who seek wellness experiences as part of their trips and not as the sole purpose, constitute the largest segment. These account for 87% of wellness tourism trips and 84% of the $494b expenditure.

As well as being the fastest growing wellness tourism traveller category, domestic secondary wellness travellers spend 59% more than regular or non-wellness travellers, whilst their international equivalents spend 159% more.

To provide added perspective in relation to the $494b global wellness tourism market, the healthy eating, nutrition and weight loss market is valued at $574.2b, the beauty and anti-aging market $1,025.6b and the preventative and personalised health market $432.7b.

High profile hotel and resort brands which have updated product offerings for the wellness market include Crowne Plaza, Marriott, Four Seasons, Four Points by Sheraton, Radisson Blu, Hilton, Holiday Inn, Hyatt, Movenpick, Novotel, Shangri-la, Sheraton, Pullman, Westin, Le Meridien and Intercontinental.

Typical responses have included the introduction of healthier menus and fresher, locally sourced food offerings. Other responses have seen improvements to gym equipment offerings and equipment accessibility, whilst the addition of auxiliary wellness offerings such as running shoes, yoga classes and in-room instructional videos have also become popular initiatives.

Starwood Hotels and Resorts have taken an aggressive approach to cornering the wellness market by releasing a dedicated wellness brand called Element by Westin. This began in 2008 and expanded beyond North America via Germany earlier in 2014.

InterContinental Hotels Group has also been quick to recognise the booming market, opening the first property under their dedicated wellness brand, Even Hotels, in June 2014 with a plan to open one hundred more within five years.

Aspects typically missing from wellness tourism offerings include indoor air quality, responsible chemical use and healthy cleaning practises, the management of indoor contaminants and overall indoor environmental quality.

It is not to suggest that wellness tourists do not need or demand wellness beyond the superficial, however perhaps unlike any prior trend on an equivalent scale, wellness tourism has become a market dominator whilst still in its infancy.

The Healthy Hotels Program provides indoor environmental quality based certifications to the accommodation industry and its suppliers. The purpose of each certification is to protect occupants and travellers from commonly known health threats, found in the indoor environment.

Outside of the growth figures, the latest research has found that providing scientific evidence in conjunction with wellness offerings is crucial. Citing the growth in wellness consumer experience, the findings concluded that wellness travellers were found to demand quality, value and results, within the wellness offering.

It is clear that wellness tourism will continue to redefine the way people view travel and those that stand to gain the most from the booming wellness tourism industry are accommodation operators who offer wellness initiatives which are supported with scientific evidence.

source: http://www.prwire.com.au / PR Wire / Home> Release From Healthy Hotels Program

State to promote medical tourism

Tallahassee, Fla. :

Visit Florida says it’s offering $2.5 million in grant money to increase promotion of medical tourism in Florida.

The state’s tourism arm said Monday that two grants will be offered through Dec. 8. One will help promote the state as a medical tourism destination and the other markets the state for medical meetings and training promotion.

The money was approved by the state Legislature.

Each grant awarded under the new medical tourism promotion program will be matched by private dollars.

Along with healthcare providers, hotels, restaurants and tourist attractions near hospitals and clinics stand to benefit from the promotion.

source: http://www.kentucky.com / Lexington Herald-Leader / Home> Living> Health / The Associated Press / November 11th, 2014

 

Local medical tourism on steady growth path

Kuala Lumpur :

Malaysia’s medical tourism is experiencing steady growth so far this year, amid the competitive, dynamic and volatile market environment.

Minister in the Prime Minister’s Department Datuk Seri Abdul Wahid Omar attributed the favourable growth to the country’s well-developed healthcare infrastructure, supported by state-of-the-art equipment.

According to Wahid, last year, medical revenue increased by 16.2 per cent to RM690.2 million from RM594 million in the previous year.

“We hope that the trend will continue and will exceed last year figure,” he told reporters after officiating Malaysia Healthcare Travel Business Forum 2014 (MHBF 2014) here yesterday.

He said in the first nine months this year, Malaysia recorded RM520.3 million in medical tourism revenue.

Wahid said the government will continue to provide pro-active and business friendly policies and further promote conducive environment for healthcare service developments.

He said high-quality care at affordable cost is one of the country’s main competitive edge that has attracted a large number of medical tourists.

“Malaysia is offering a good quality healthcare with great accessibility in term of short queuing time, where you will get treatment almost immediately and at affordable or reasonable cost,” he said.

Organised by the Malaysia Healthcare Travel Council and supported by Ministry of Health, MHBF 2014 aims to promote business to business ventures between key industry stakeholders within local and and international healthcare travel value chain.

Themed, “Partnership with Confidence”, the one-day forum provides a unique platform for leading healthcare facilities, insurance companies, financial institution and related industry stakeholders to connect in an “under one roof” setting, where buyers meet sellers.

“Through various promotional activities and organising international business like this (MHBF 2014), Malaysia would continue to gain recognition as one of the top preferred healthcare travel destinations in the world,” Wahid said.

source: http://www.nst.com.my / New Straits Times Online / Home / by Cheryl Yvonne Achu / Kuala Lumpur – November 12th, 2014

Medical tourism business on the rise

“The patient may not be getting what they’re bargaining for.”

Bariatric surgeon Dr. Philip Gachassin has noticed a disturbing trend. Patients traveling overseas, mostly to Mexico and other Latin American countries, for weight loss surgery.

“We’ve seen patients who have become very ill and we’ve had to remove the band immediately the band has been eroded onto the inside of the stomach so in other words there’s been a perforation of the stomach.”

When complications arise, Gachassin says patients generally don’t return to overseas hospitals, they seek treatment locally and sometimes face more issues.

“We never have the records, the patient never has the records and they may be suffering with a number of problems that we need to investigate.”

Even with the risks, Gachassin says patients are attracted to the price. Bariatric sugery can be a major procedure where part of a patient’s stomach is removed or restricted with a band and the surgery typically costs about a third less in Mexico than it does in the U.S.

“They’ll see that they can save some money by going to Mexico and because they’re desperate they’re willing to do it.”

Trouble is, Gachassin says, the cost of surgery at Lafayette General, for instance, includes extensive pre and post operative education, which in the case of bariatric surgery Gachassin says, can determine a patients long term success.

“We believe that the surgery itself is only a tool.”

If a patient returns home after surgery and seeks this type of care and guidance, they’ll have to pay for it.

But in a state where Blue Cross Blue Shield of Louisiana, the largest insurance provider, doesn’t cover weight-loss surgery, the initial savings might be worth it for some.

“With the passing of the Affordable Care Act and the fact that rates continue to increase and there was not a lot in that law that reduced the cost of health care, so I think individuals are going to start looking abroad. They’re going to start looking for it’s coming out of my pocket and I need to save money.”

Health insurance expert Ronnell Nolan says she’s seen a rise in medical tourism. She says many foreign doctors were trained in the U.S. and offer reputable services, but patients need to do their research.

“You have to be very careful of course that the hospital and doctors accredited and that you do your due diligence that you’re going to a treatment facility that’s going to take care of you and also that there’s good follow up care at home.”

Nolan says some companies are requesting coverage for overseas procedures, especially if a large portion of the workforce is from a foreign country. Some insurance companies are buying into the savings and offering incentives for patients opting to travel for surgery.

“I have a big problem with an insurance company encouraging a patient to seek surgery overseas where they will ultimately return to have no follow up for such a severe procedure such as bariatric surgery, joint replacement surgery or open heart surgery,” says Gachassin.

Nolan says ultimately, it’s up to the patient.

“The employee has to realize that this is optional and you might be taking on some of the risk and you have to understand what the risks are and that you don’t have to do this.”

There is still some uncertainty as to the legal ramifications if, say, a surgery goes wrong. if you are considering going overseas for surgery it’s important that you do some research and plan your procedure and travels through an experienced and reputable source. nolan says there are facilitators who specialize in medical tourism. For more information and helpful resources you can click here.

source: http://www.katc.com / KATC.com  / Home> Top Story Block / by Elizabeth Hill / November 03rd, 2014