Category Archives: Health/Medical/Wellness Marketing And Management

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Tourism Authority of Thailand to encourage growth of medical tourism sector with Thailand Medical & Wellness Tourism Trade Familiarization Trip

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Bangkok, August 21, 2012 To sustain the growth of Thailand’s medical tourism sector, the Tourism Authority of Thailand (TAT) has organized the “Thailand Medical & Wellness Tourism Trade Familiarization (fam) Trip”, which runs from September 10 to 15, 2012. The … Continue reading

Something should be done with local health tourism

Hungary:

More effective marketing and improvements are inevitable

Business clusters provide good opportunity to improve competitiveness of small and medium sized enterprises. In order to popularise this idea a business forum was organised in Balmazújváros by the Northern Great Plain Thermal Cluster Association. This association was founded in 2005 and by today it brings together 33 organisations of the region engaged in thermal and spa tourism. Its main aim is to facilitate spa and wellness tourism of the region.

The developments of recent years often did not follow current trends in wellness tourism and did not take into consideration the aspects of long-term sustainability. In addition operating costs rose, while demand decreased, which worsened service providers’ situation.

So, first of all, it is needed to create the conditions of economical operation of spas, while technical conditions are also to be developed.

Calculations show that by thermo-technical modernization of buildings and by renovation of its mechanical system more than 50 percent saving can be achieved. The fact that these investments return after 1-2 years shows great efficiency. Since the autumn of 2012 there have been several sources available for innovation.

Another area that requires development is that of the products, services, and marketing. According to experts, the introduction of benefit systems, package deals, and unique offers would further strengthen the quality of hotel management and could contribute to an increase in the number of visitors

source: http://www.debrecensun.hu / July 10th, 2012

Panchkarma of Banaras Hindu University to promote medical tourism

Varanasi:

The revamped Panchkarma division under the Department of Kayachikitsa, Faculty of Ayurveda in Banaras Hindu University is all set to bolster medical tourism in the city, which is believed to be home of Ayurveda greats like Sushruta and Charak.

While BHU V-C, Dr Lalji Singh would unveil the revamped Panchkarma centre on Sunday (July 01), the centre is gearing to provide healing touch to number of patients from near and far away places in the country and abroad.

It may be mentioned here that Institute of Medical Sciences (IMS), BHU has signed an agreement with Kerala based Ayurvedic company to extend expertise in the field of manufacture of ayurvedic drugs and Faculty of Ayurveda, BHU would ensure monitoring under public private partnership (PPP) model. While over three-decade-old division (established in 1980) is witnessing collaboration with Kerala Ayurvedic Ltd (a century-old Kochin-based pioneering Ayurveda centre that has over 40 international ayurvedic outlets in the world), the move is promising to expand the potential of one of the oldest components of medical system besides paving the way for garnering revenue through medical tourism in the city, which is already one of the favorite destinations for domestic and foreign tourists.

According to Prof TM Mohapatra, director, IMS, BHU, the agreement has already witnessed infrastructural development at Panchkarma unit under the Faculty of Ayurveda. He also emphasized that initiative would ensure availability of quality raw materials and processed materials to come up with quality ayurvedic medicines in the region.

It is also worth mentioning that Kerala has already emerged as major centre for medical tourism, attracting a large number of foreign and domestic visitors to the state. The field has made significant contribution for promoting tourism potential in the region with specialization in Panchkarma and other practices of Ayurveda.

As per Prof SK Tiwari, head, Department of Kayachikitsa and co-ordinator, Panchkarma division, BHU, the age-old practices involved in Panchkarma have already attracted a number of chronic patients across the country to the centre and the collaboration with Kerala company would definitely bolster the potential of the discipline with attractive packaging. The practice promises to provide respite from chronic pain including cancer and disc-prolapse and better packaging and facilities at the centre would attract even foreign visitors and patients, making it a truly global centre for medical tourism, he added.As per reports from the department, the unit has made rapid strides in the age-old practices of Panchakarma, carving a niche in different methods and techniques practiced by Ayurveda greats like Sushruta and Charak.

Now, cases of chronic pain including disc prolapse, cervical spondylitis, lumbar pain, arthritis, elephantiasis and others are successfully treated with Panchakarma. Apart from patients from neighbouring regions including East UP, Bihar, MP, Chhattisgarh, a number of patients from West UP and Delhi also visit the unit.

Some of the special treatment methods offered at the unit include Agnikarma (shalaka treatment) involves precise touch of red hot metal tube (pointed at one end) at specific points to give relief from pain. Besides, leaves of Aloevera and Trifala are also used to provide instant relief in superficial burn.

Conditions like arthritis, spondylitis, filaria, sciatica and muscular spasm are also treated using Agnikarma.Similarly, special methods including kativasti that witness placing of lukewarm medicated oil in metallic pan over the body that is fixed in a mixture of wheat and gram flour, is also used for treating disc prolapse, muscular spasm and ligament injury. Other practices including Nariswedan that involves treatment with vapours of medicated decoction passed through tubular pipe also provides respite from chronic pain.

source: http://www.timesofindia.indiatimes.com / Home> City> Varanasi / TNN / July 01st, 2012

TAT ORGANISES FAM TRIP TO BOOST HEALTH AND WELLNESS VISITORS FROM QATAR

Bangkok, February 20, 2012

The Tourism Authority of Thailand (TAT) has joined forces with the Royal Thai Embassy in Qatar to invite a group of tour operators and media from Qatar to survey medical tourism facilities in Thailand.

The group includes representatives from the Gulf country’s leading travel agencies Darwish Travel, Mannai Air Travel, Regency Travel and Tours, and ITL World Travel, and two media Gulf Times English newspaper and Arrayah Arabic newspaper. They will be in Thailand between 19-24 February 2012.

On 20 February 2012, the group was welcomed by TAT Deputy Governor, Mrs Juthaporn Rerngronasa and attended a special briefing on “Medical Tourism in Thailand” by Dr Med Prapa Wongphaet, Chairman of the Committee on Health Service Business, and on “Spa and Wellness in Thailand” by Mr Apichai Jearadisak, Advisor to the Federation of Thai Spa. They also had a chance to meet with representatives of the TAT, Thai Spa Association and Thai Private Hospital Association.

On 21 February, they will visit Bangkok Hospital, Bumrungrad Hospital and S Medical Spa. Over the following three days, they will tour various popular spots of Bangkok and also take a river cruise to Ayutthaya province, thus allowing them to see the post-flood recovery work in the UNESCO World Heritage Site.

One of the richest countries in the world, Qatar was the source of 20,280 visitors (by nationality) for Thailand in 2011, up from 16,017 in 2010. Citizens of Qatar can obtain visa-free entry into Thailand. As of February 2012, there are 21 direct scheduled flights per week between Thailand and Qatar being operated by Qatar Airways.

The Middle East in general and GCC countries in particular, are very important sources of visitor arrivals for Thailand. Both local citizens and expatriates in these countries have high purchasing power, long average length of stay and enjoy the monsoon season. Thailand also has a good image in the Gulf countries for its good quality of products, excellent service standards and the warm traditional hospitality of the Thai people.

Thailand boasts some of the world’s best health and wellness centres offering high standards of both preventive and curative treatment. A pioneer in the field of medical tourism in Asia, Thailand receives more than a million foreign patients annually seeking treatment at 956 public and 309 private hospitals,16 of which are JCI accredited (as of 2011), with another 17 awaiting accreditation.

source: http://www.PattayaMail.com / Home> Travel & Tourism / by TAT / Sunday, February 26th, 2012

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Medical Tourism Training Inc. Launches “Welcoming the World” for International Patient Departments

Medical Tourism Training, Inc., a global training and consulting company, introduces the first of its kind online program, “Welcoming the World: Building an Outstanding International Patient Department” in addition to its on-site training and consulting services for dental and medical … Continue reading