House panel says cruise tourism should be part of Incredible India campaign
Spice route tourism and tea tourism are among the options suggested by a Parliament panel for Kerala , to attract international and Indian travellers.
A place where tourism makes for nine per cent of the gross state domestic product, Kerala is being projected as a one-stop location for at least eight types of tourism.
A report by Parliament’s standing committee on transport, tourism and culture, headed by CPI(M) leader Sitaram Yechury, has listed cruises, wellness, medicine, wildlife, tea, spice route, heritage and film shooting as areas for developing tourism in Kerala.
Cardamom, pepper, nutmeg, tea, coffee, clove, ginger and turmeric might assume a new meaning if spice route tourism is promoted. The committee has backed an initiative in this regard from the state. It would not only revive India’s heritage but give “a larger foothold for garnering world tourism revenue”. The other countries in the spice route would include Afghanistan, Myanmar, China, Denmark, Egypt, France, Germany, Greece, Indonesia, Iran, Iraq, Malaysia, Pakistan and Portugal. Kerala Tourism has proposed to link 31 spice destinations in the world, to create a new travel experience.
Also, the cruise potential of Cochin port could be included in the Incredible India campaign’, the panel has recommended. Other ports should also be explored for cruise tourism opportunities, it has said.
Pitching Munnar as one of the prime tourist destinations in India, the committee has said the widespread tea plantations are the region’s unique selling proposition. Tea tourism could be a niche area in Kerala to woo tourists for a special experience. “The tea estates and the bungalows just add another tweak to this perfect serenity.”
Although wellness tourism is already there in the state, the committee says this should be developed as a unique brand to attract tourists from over the world. “The committee would like the state and central government to come up with solution-providing ideas so that wellness tourism in Kerala is developed as a brand.”
To promote medical tourism, the panel has sought support from the Centre, especially around areas such as ayurveda, sidha and unani treatment. Also, medical visa issues need to be addressed.
While praising the state government initiative to develop wildlife and ecological tourism in Kerala, the committee wants vehicular traffic to be restricted inside the Periyar Wild Life Sanctuary. It has also recommended pollution-free and less noisy boats at the sanctuary.
As for film shooting in the state, the committee has recommended a directory of potential locations. The state should also hold workshops and tours for film production executives.
Seeking reduction in tax levels, the committee has noted that Kerala’s tourism revenue in 2012 was Rs 20,430 crore with foreign exchange earnings of Rs 4,548 crore.
ATTRACTIONS AT GOD’S OWN COUNTRY
A report by Parliament’s standing committee on transport, tourism and culture has listed these areas for developing tourism in Kerala
* Cruises
* Wellness
* Medicine
* Wildlife
* Film shooting
* Tea
* Spice route
* Heritage
source: http://www.business-standard.com / Business Standard / Home> Economy & Policy> News / by Nivedita Mookerji / New Delhi – August 29th, 2013
