The recently concluded Arabian Travel Market witnessed a showcase from Hungarian Tourism to better educate the Middle East travel trade. A delegation from Hungarian Tourism launched a new marketing initiative to fuel visitor growth from the region.
Budapest in Hungary
Gergely Horváth, CEO of Hungarian Tourism said: “The Middle East market has been a growing and increasingly important source market of visitors to Hungary over the past couple of years. We see positive signs to suggest that this trend will continue and expect a further increase in visitors from the region.”
Hungarian Tourism will now focus its marketing efforts on highlighting destination and niche markets that target specific consumer segments – health tourism, MICE, honeymoon segments.
For health tourism, the country offers cosmetic procedures and spas along with Hungary’s traditional medicinal water therapies. The MICE facilities can be availed across its 5,000 room inventory of luxury accommodation
source: http://www.traveldailymedia.com / Travel Daily ME / Home> News / May 11th, 2014
