Residents of the UAE and other Gulf states were the first clients to experience the new integrative medicine and wellness centre in the Capital.
The DNA Centre for Integrative Medicine and Wellness combines cutting-edge, scientific-based Western medicine with Eastern alternative modalities and has the potential to turn the emirate into a health and wellness destination.
The Centre, which is located on The Collection retail complex of the five-star St. Regis Saadiyat Island Resort Abu Dhabi, was officially opened in May by Shaikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development. The flagship centre of the US-based DNA Health Corp provides a “holistic approach” for residents and international visitors seeking wellness and rejuvenation.
“The centre will contribute to attracting visitors in the medical tourism sector to the UAE,” said Noor Al Nuaimi, head of marketing and communications at the Centre.
She added that the centre will shortly launch campaigns to promote its services in Saudi Arabia, Russia and other countries.
A first-of-its-kind in the region, the centre offers four dimensions of wellness — clinical, preventive, alternative and bio-aesthetics — based on the highest level of US healthcare and functional medicine protocols for the treatment of chronic diseases, lifestyle management and healthy ageing.
Chief among the services offered at the multi-million-dollar facility include the treatment and reversal of the metabolic syndrome such as diabetes, obesity and cardiovascular diseases (lifestyle management); and cancer support treatment. Working within the ‘DNA 4 Life’ personalised lifestyle medicine concept, a treatment plan is based on an individual’s genomics and DNA profiles, laboratory tests and comprehensive assessment on the current state of health.
This is combined with the Eastern healing traditions of Ayurvedic and Chinese medicine. “The Centre brings a unique approach involving the latest in western diagnostic techniques and traditional healing remedies for healthy ageing and disease prevention,” said Al Nuaimi. “We are seeking to turn Abu Dhabi into a favourite global destination for wellness tourism and bio-aesthetics beauty treatments, based on a tested model being implemented in Hollywood and utilised by the celebrities and stars,” she added.
source: http://www.khaleejtimes.com / Khaleej Times / Nation Home> General / by Olivia Olarte-Ulherr olivia@khaleejtimes.com / August 15th, 2013
